Meenakshi Madhvani - Founder

Meenakshi Madhvani


Over 25 years in advertising, marketing and media.

  • Selected by Ad Age Global as one of the 17 women worldwide who were changing the face of advertising industry across globe (Jan 2000)
  • Was selected among the 25 most powerful women in business (Business Today - Nov 2003)
  • Since end 2003 has been the force behind the launch of Spatial Access Solutions, India's first media audit & consulting company.
  • 4th most Influential person in Media as ranked in Brand Equity (May 2006) "Known for ability to take a new concept and develop it into successful business model"


  • Over 25 years in Advertising, Marketing and Media.
  • Started in 1980 with Lintas (now Lowe ) in Account Management & Account Planning. Handled Levers (Personal Products, Soaps and Detergents) for many years along with a host of other clients such as J&J, Diners, Lipton & Ministry of Commerce/TDA.
  • Moved into Lintas Media in 1992 as head of Buying. Won the very first AORs in India - Coke and ITC (an affiliate of BAT)
  • Moved to Zee TV in 1994 as head of Sales & Marketing. Set up the Sales and Marketing Company in India, UK and the Middle East. Developed a network of sales representatives across Asia & Australia. Left as Managing Director in early 1997.
  • In early 1997 joined Aegis Group Plc, set up Carat in India from scratch, India's first media specialist. Grew the company to turnover of Rs.3.5 billion rupees. In March 2003, an Industry Survey done by Brand Equity ranked Carat as the no.3 media service provider in India.
  • Set up Carat Pakistan in 2000.
  • Was on the Carat APAC regional board managing India, Pakistan, Thailand & Malaysia.
  • Left in April 2003 to set up & own an enterprise.
  • In October 2003 launched Spatial Access Solutions, India's first Media Audit & Consulting firm. The company is based in Mumbai and handles 40 clients in Mumbai, Pune, Delhi, Ahmedabad, Bangalore, Kolkata and Chennai with a staff of 20 highly qualified specialists.
  • Spatial Access has alliance partners in the UK (Billetts, FLE & EMM) in Australia (FG) and in the US (Beekman Associates)

Awards & Affiliations

  • In January 2000 selected by Ad Age Global as one of the 17 women worldwide who were changing the face of advertising industry across the globe
  • In July 2003 was the first Indian Judge on the Media Lions Jury at Cannes. One of 16 heads of companies selected from across the globe
  • In November 2003 was selected as one of India's 25 Most Powerful Women in Business by Business Today.
  • Have won many awards and accolades from various Industry bodies including Media Marketer of the Year
  • In May 2006 ranked as 4th most Influential person in Media by Brand Equity
  • Guest lecturer at leading management & marketing institutes across India
  • Considered to be The Independent Expert on the Indian Media Industry